Xme Xue is the owner of Ample Avi shapes in Second Life. Ample Avi has been a popular Second Life brand of avatar shapes for many years, with an in-world store and a presence on SL Marketplace, and is also listed in the SL Destination Guide.
In a recent post by Hamlet Au, New World Notes, Xme shared some thoughts for starting designers who want to become successful content creators in a Second Life business. This blog is reprinted, in part, by permission:
“First and foremost, you need to define success, as it pertains to you:
For example: One day, I had several visitors to my shop. A few of those visitors bought shapes. And out of those few buyers, one person sent me a note. She stated that she had been in SL for several years and had spent a fortune trying to find the right shape. She said she loved the shape she bought from my shop, and that it appeared to have been created just for her. She also told me to keep doing what I was doing because I was obviously doing something right.
That day, I was a successful creator. My product pleased the buyer, and her note pleased me. On other days, I have had more visitors and sold more shapes but, on that particular day, I felt like a real success.
Marketing is as important as creating:
I actually started selling my shapes from a clothing shop. A friend had a clothing franchise, and she leased a small space in her shop to me. It was during this early period that I realized there was a market void in the area of my product, and I became confident that I could be successful trying to fill that void. And watching my friend run her business taught me that there is more to being a creator than just creating the product. You are also responsible for your own marketing. You will usually spend more time on marketing than you spend on the creation of your product, as your target market is always changing, constantly evolving.
Expect to Make Mistakes; Create Quality; Stick With It:
First, if you want to be a content creator in Second Life, go for it. You will learn most of what you need to know as you go along. Yes, you will make mistakes. I made mistakes early on, and I cringe when I think of them. But I learned from those mistakes, as you will learn from your mistakes.
Second, creating a quality product is essential. Keep revising and updating, as you learn new ways to make your product better.
Third, you need determination, stick-to-it-ness. Do not give up, no matter how long it seems to be taking.
Success Takes Time:
Create what you love and love what you create. Because your love for your product may be all you will have, for quite some time. Unless you create something so different that the SL population sits up and takes notice [and the odds against that are astronomical], there is going to be a period of time between the creation of your product and the time potential buyers find that product. Being a content creator in Second Life can be rewarding. But you may need to spend a few years developing your business before becoming an overnight success.
A time will come when you stand in the middle of your shop, look around, and find you are absolutely thrilled at what you see, even though you have not yet sold your first product nor had a single visitor. That is the day you will know you have what it takes to become a successful content creator in Second Life.”
Crop tops and flip flops – I read this phrase in a blog somewhere, and it has stayed with me.
The phrase makes me think of summer days, warm water tides, salty breezes, bright sunlight reflecting off ocean waves, and sizzling sidewalks that blister the feet were it not for the flip flops
And of young ladies with slim tanned tummies peeping out from beneath crop tops, with big straw hats and large sun shades, and white teeth showing in the easy smiles on their tanned faces
And golden sun in the early morning, streaming through the window, welcome sun, how quickly we shut it out as we draw the drapes to keep out the heat
It is summer here in my part of our small world, beach weather, and a time for crop tops and flip flops.
There is a new fun quiz going around [created by Pho Vinternatt aka photos.nikolaidis] which will determine which type of Second Life person you are [take test here]. I decided to take the quiz. The result? I am a Blogger. The description was nothing like me at all, but the photo was spot on.
But now I am wondering what else I could have been. So, I take the test again, choosing the first answer to each set of questions. “You are a Creator.” Cool.
I take the test a third time, and I choose the second answer to each set of questions. “You are a Sex Tourist.” Yeah!
This is fun. I could do this again and again. But, maybe, I should quit while I am ahead. Next time, the quiz may say, “You are a very confused person.”
I am satisfied now. It is official. I am a Blogger. But I could have been a Creator or a Sex Tourist.
Ample Avi is holding a Summer Sale during the months of June, July, and August. Shapes which have been marked down are available in the Sales Room, which is on the left, as you enter the store. This Summer Sale extends to the Marketplace, as well.
Once the sale ends on August 31st, everything in the Sales Room will be retired from the inworld store, to make room for new shapes.
And, for those of you who are not yet members of the Ample Avi Updates group, there will be no enrollment fee for joining the group during the Summer Sale period.
Today is Mother’s Day in the USA, the day we pay homage to the Mother, our Mothers. In some areas, we celebrate Eve, First Mother, the mother of all mothers.
To honor Mother’s Day, Ample Avi has released a new shape – aptly named Eve – a full bodied, womanly shape, with luscious lady curves.
So, send your mother flowers on this special day. Then, do something special for yourself. Pick up Eve at Ample Avi and flaunt your woman-ness on Mother’s Day.
Strawberry Singh has put out her annual call for personal avatar digits, the Digits Challenge – Take 5. And once again, photos and numbers are pouring in.
Now, there are a number of tutorials, rules and tools available to help one make the perfectly proportioned avatar. But it is obvious from the digits which are being posted to the Digits Flickr Group that people have tossed all the rules and tools out the window.
The wide range in numbers people have used to create their avatars is mind boggling. There are tall avatars with “0” height, and tiny avatars with “100” legs, large heads on small bodies, small heads on tall bodies, and every conceivable combination of numbers that could not possibly work together. And yet, the numbers do work.
The shapes we see in this meme are as uniquely different as snowflakes. No two are the same. When it came to creating their avatars, the owners have chosen to follow their instincts as to what would make a beautiful shape.
The lesson we take away from Strawberry’s annual meme is this: Be unique, be beautiful, be your own snowflake.
It is not unusual to hear people talking about avatars in Second Life that look so unlike other avatars one would think they are an entirely different species.
I am not talking about furries, tinies, petites, robots, vampires or monsters, or any of the other unusual avatars found in Second Life.
The ones I speak of are extremely tall, well over seven feet tall, and often beyond the eight feet tall range. They are very thin, like a long exclamation mark. They have long legs that go from here to way up there, elongated slender necks, small heads with defined cheekbones, and pursed mouths. They are humanoid, yes, but they are an unique species unto themselves.
They do not try to hide their alienness from our eyes, but boldly walk among us, proud of their uniqueness. They are graceful and elegant, each and every movement of their bodies is beautifully expressive.
These alien avatars stand so far above us [pun intended] that they stand out in any crowd. They usually mingle with the fashion crowd and do not often cross our paths. But when they are nearby, we stop and watch, curious and with a bit of awe, wondering about life in their world.
Their world is one of glitz and glamour, as this alien species is predominantly found in the modeling business. Often, they are photographers and fashion bloggers, as well. In fact, one of these unique creatures begins her blog by stating outright, “Hello Earthling, I’m Rehana Seljan.”
They are alien and they are among us. Our everyday virtual world is enriched by their presence. And only in a place like Second Life can aliens like these feel right at home.